Automating Squarespace: A Guide to Workflow Automation

What is Workflow Automation?

Workflow automation enables different apps to communicate seamlessly using user-friendly tools that leverage public APIs. Instead of manually transferring data between services, automation tools handle repetitive tasks, ensuring efficiency and accuracy. For Squarespace users, this means streamlining processes like order management, form submissions, and data synchronization with third-party apps.

Squarespace’s Supported APIs

Squarespace provides several APIs that allow users to integrate their website with external tools. These APIs are essential for automating various aspects of a Squarespace-powered website.

1. Squarespace Commerce API

Squarespace Commerce API allows for deep integration with orders, products, and customer profiles. It is available on Squarespace Commerce plan (current plan) or Core plan (new plan rolling out for US users) and above. Businesses can use this API to:

• Fetch order details for fulfillment automation.

• Sync product inventories with external databases.

• Manage customer profiles for marketing and CRM purposes.

2. Squarespace Website & Collection Data

Squarespace exposes website and collection data through a simple JSON format. By appending ?format=json to the end of a page or collection URL, users can retrieve read-only structured data, including:

• Blog posts with pagination information.

• Product listings with metadata.

• Read-only data useful for displaying content externally.

Squarespace blog’s structure data

3. Blog Post XML Import & Product CSV Import

Squarespace supports importing and updating content in bulk using XML for blog posts and CSV for products. These methods enable users to efficiently manage large collections of data:

• Blog Post XML Import: Allows users to migrate blog posts from other platforms in bulk.

• Product CSV Import: Enables batch updates of product listings, including pricing, inventory, and descriptions, making it ideal for e-commerce stores that require frequent mass updates.

Types of Squarespace Automations

Several platforms enable Squarespace users to automate workflows without writing code. Below are some of the best tools available:

1. Form Submissions – Zapier

Zapier connects Squarespace form submissions to hundreds of other apps. This allows users to:

• Automatically send form submissions to Google Sheets.

• Create email notifications for new inquiries.

• Add new contacts to a CRM like HubSpot or Mailchimp.

2. Order Triggers & Actions – Make.com

Make.com (formerly Integromat) provides dedicated Squarespace integrations for handling:

• Automated order processing.

• Inventory updates based on sales.

• Customer notifications through email or SMS.

For instance, I used Make.com to automate Ground Control orders to a Google Spreadsheet, first 1000 executions are free, so you can try the tool before commit to a paid plan

Squarespace Orders automation on make

3. Automate Orders to Google Sheets – Superjack

Superjack is a simple tool that syncs Squarespace orders with Google Sheets. This is particularly useful for:

• Small businesses tracking sales manually.

• Creating order reports and analytics.

• Generating invoices from spreadsheet data.

4. Automate Donations – SquareDonations

SquareDonations automates donation tracking for non-profits using Squarespace. It enables:

• Real-time syncing of donation data.

• Integration with third-party fundraising platforms.

• Streamlining donor management workflows.

5. SQSPThemes.com CSV to XML – Bulk Import Blog

SQSPThemes.com Blog Upload Tool simplifies content transfer by converting CSV files to XML for Squarespace bulk blog imports. This tool helps users:

• Save time by automating the content import process.

• Reduce errors associated with manual blog post uploads.

6. Custom Integrations – n8n via Public API

n8n is an open-source automation platform that can be self-hosted for efficiency or used via its cloud version. While it does not have a dedicated Squarespace integration, users can interact with Squarespace Commerce data using the HTTP Request node. This allows for flexible automation, including order processing, product synchronization.

• Advanced users who need flexible automation.

• Creating custom API workflows beyond built-in integrations.

• Automating marketing and data analysis processes.

I self-hosted n8n and create a workflow that fetch all posts in Beyondspace blog in Google Spreadsheet

Fetch Squarespace blog - n8n

Conclusion

Squarespace users can enhance their websites through workflow automation, reducing manual work and increasing efficiency. With API integrations and automation platforms businesses can automate form handling, order management, donation tracking, and more.

By leveraging these automation tools, you can optimize your Squarespace site, improve workflow efficiency, and save valuable time.