How Cole Walliser showcases his GLAMbot on Squarespace
Three… two… one… ACTION! If you’ve ever seen celebrities dazzling in slow-motion as they strike poses at high-profile events like the Academy Awards or the Golden Globes, you’ve witnessed the magic of the GLAMbot. Behind this revolutionary high-speed camera is none other than Cole Walliser, a Canadian filmmaker and music video director who has worked with some of the biggest names in entertainment.
While the GLAMbot has stormed red carpets and social media alike, Cole’s approach to his website is refreshingly simple. Despite his massive online presence, he opts for a minimalistic and straightforward design on his Squarespace site.
A simple, yet effective Digital portfolio
Cole’s website, colewalliser.com, is a perfect example of how minimalism can work wonders for a creative professional who’s already made a name for himself on other platforms. Rather than filling his site with endless galleries and features, Cole keeps it clean, easy to navigate, and to the point.
Homepage simplicity: The homepage showcases Cole’s key work with a focus on his most iconic projects, like the GLAMbot.
Social Media focus: With such a massive following across platforms—577K YouTube subscribers, 4.1M Instagram followers, and 5.6M fans on Facebook—his website doesn't need to serve as the primary driver of his brand. Instead, it links seamlessly to his social profiles, where much of his interaction happens.
YouTube Playlist Integration: Cole uses the Elfsight Youtube widget via Code Injection on his Squarespace site to feature a YouTube playlist of his latest videos, making sure his vlog content stays front and center.
Simplicity is Key
While many professionals rely on their websites as their most valuable asset, Cole Walliser takes a different approach. Thanks to his widespread popularity on social media, Cole’s website is intentionally simple. It serves more as a professional hub than a full-fledged marketing tool.
In Cole’s case, his website is a minimalistic digital portfolio—a place where people can contact him, explore his most important projects, and link to his active social media profiles. He understands that with his online fame already established, he doesn’t need an elaborate site. What he has works perfectly to reflect his professional brand without any unnecessary complexity.
Why Squarespace works for Cole
So, why does Squarespace work so well for Cole Walliser? It provides everything a creative professional like him needs, without requiring constant maintenance or updates. Here are a few reasons:
A Clean and Customizable Contact Form allows potential clients and collaborators to reach out easily.
Social Media Integration is seamless, with his social profiles embedded right in the footer of the site.
The platform's design is responsive by default, meaning that Cole's site looks stunning on all devices, from desktops to mobile phones. This is crucial for maintaining a professional online presence, especially for someone with a significant following.
For someone who is constantly on the go, creating content, and working on high-profile projects, Cole’s simple website design allows him to focus on what really matters—his craft—without being bogged down by website maintenance.
