Showcasing Artistic Excellence: Case Study of Atmos
Business
Services
Platforms
The Business
Atmos blends art, music, photography, and creative writing into an immersive brand offering original artworks, fine art prints, photography prints, music in various formats, books, and lifestyle products such as clothing, mugs, and tote bags. The business also provides bespoke services like music tuition, custom compositions, and commissioned art.
Launched in 2023, Atmos strives to connect people to their unique creations while fostering meaningful collaborations through workshops, residencies, and performances.
The Challenge
Building Engaging Galleries with Frictionless Purchase Options
Atmos faced challenges in creating visually engaging and user-friendly galleries on their Squarespace site. The default lightbox features lacked the elegance and functionality needed to:
Showcase art and photography work attractively across devices.
Provide seamless purchase links within the galleries, simplifying the path for potential customers to purchase fine art prints or original artwork.
The lack of device optimization and aesthetic customizability slowed down the creative process and failed to deliver the polished experience Atmos sought for their audience.
The Solution
Transformative Power of the Beyondspace Lightbox Studio Plugin
The Beyondspace Lightbox Studio plugin offered Atmos a dynamic solution to reimagine their galleries:
Enhanced Device Optimization: With features like pinch-to-zoom, customers could explore detailed artwork on any device, improving user experience.
Integrated Captions and Purchase Links: Each lightbox gallery item now includes customizable captions and direct purchase links, streamlining the customer journey from discovery to checkout.
Buy button on Zoom Lightbox - Source: Atmos
The Transformation
Seamless Galleries Driving Higher Engagement
The plugin allowed Atmos to create visually stunning galleries with an intuitive layout that works across devices. The improved navigation and direct purchasing options have significantly enhanced the customer experience.
“The plugin has made it much easier and quicker for customers to navigate from a gallery page to a specific product page. I believe this will increase the number of sales made in the future,” shared Atmos.
Additional Benefits:
Unified device experience with no need for duplicate sections.
Reduced reliance on custom code or manual updates, saving time and effort.
Lightbox galleries gains a professional and cohesive aesthetic that aligns with Atmos’ brand identity.
User Experience
Effortless Integration with Quick Support
Atmos found the integration process straightforward, with minor challenges resolved promptly by Beyondspace’s customer support.
Atmos also expressed interest in further customization features, such as adjustable thumbnail aspect ratios, to refine their gallery pages further.
“I had some issues installing the plugin but Niang Lee helped me to solve this as well as assisting with customising the code to achieve a certain look. £30 well spent! Would recommend to any artist or photographer for their website portfolios.”
The Takeaway
A Must-Have for Visual-Based Businesses
For businesses centered on visual creativity, the Beyondspace Lightbox Studio plugin transforms the way galleries are presented and experienced.
“If you run a visual-based creative business, this plugin is a must for presenting your images. Your customers will appreciate the ease of use and functionality,” Atmos recommends.
With a seamless user experience, integrated purchase links, and stunning visual presentation, Atmos is poised to captivate their audience and grow their business.
