Showcasing Miniaturist Mastery: Case Study of Gull Miniatures
Business
Services
Platforms
The Business
Miniatures painting service
Gull Miniatures, based in Scotland, is a commission painting service that prints, paints, and sells high-quality hobby miniatures. For two years, they have been providing beautifully painted miniatures to clients who appreciate fine craftsmanship and attention to detail.
The Challenge
Gull Miniatures needed a solution that allowed prospective clients to closely examine their previous work. The inability to pinch-to-zoom on mobile devices was a significant drawback, potentially deterring clients who expect to see detailed images of the miniatures before making a commission decision. This issue was so critical that it nearly led to abandoning Squarespace altogether.
Gull Miniatures previous work
The Solution
Beyondspace Lightbox Studio Plugin
Lightbox Studio plugin provided the necessary functionality for mobile users to pinch-zoom and closely inspect the miniatures. This feature was crucial for showcasing the detailed work that Gull Miniatures prides itself on. The plugin was user-friendly and easy to install, even for someone with limited technical skills.
The Transformation
Enhancing Client Experience
With the Squarespace lightbox plugin in place, Gull Miniatures saw an immediate improvement in the usability of their image galleries, especially for mobile users. This enhancement allowed potential clients to get a detailed view of the miniatures, ensuring they could fully appreciate the skill and detail involved in the painting process.
Comparison with Competitors
Research and Decision
While there were other Squarespace lightbox solutions mentioned in Squarespace community forum, Beyondspace Lightbox Studio came highly recommended and stood out as the best choice. Gull Miniatures did not test other options, as this plugin met their needs perfectly from the start.
Key Factors in Choosing Beyondspace Lightbox Studio:
High recommendations from the Squarespace community
Clear instructions and ease of installation
Effective pinch-zoom functionality for mobile devices
“fixed a core feature that is missing on squarespace by default installation was simple and took less than 5 minutes”
User Experience and Feedback
Integration and Use
The integration of the Beyondspace Lightbox Studio plugin into the Squarespace site was seamless. The provided instructions were straightforward, allowing the plugin to be implemented in under five minutes.
Future Improvements
Currently, Gull Miniatures is satisfied with the plugin and does not have any immediate suggestions for additional features.
The Takeaway
Empowering Visual Excellence
Gull Miniatures' experience with Beyondspace Lightbox Studio demonstrates the importance of visual presentation in the commission painting business. By enhancing the user experience with detailed image viewing capabilities, they were able to maintain and potentially increase their client base. This case study highlights how the right plugin can transform a business's online presence and improve customer satisfaction.
