Enhancing art presentation: Case study of Troy Brooks
Business
Services
Platforms
The Business
Troy Brooks is a contemporary Canadian painter renowned for his unique portrayal of elongated female subjects set against film noir backdrops. His work has gained international acclaim since 2009, with exhibitions in major cities such as New York, Paris, London, and Los Angeles. Brooks’ paintings are celebrated within the modern pop surrealist movement and have been featured in prominent art publications like Juxtapoz, Hi-Fructose, and Beautiful Bizarre.
The Challenge
Limitations of Squarespace for art portfolios
As a fine artist, showcasing intricate details in his work is crucial for attracting potential buyers. However, Troy faced significant challenges with Squarespace’s default image handling, particularly the inability to pinch and zoom images on mobile devices. This limitation hindered patrons from fully appreciating the subtle details in his photo-realistic paintings, which are essential for making informed purchasing decisions.
The Solution
Beyondspace Lightbox Studio Plugin
Troy discovered the Beyondspace Lightbox Studio plugin, which provided the perfect solution to his challenges. The plugin enabled patrons to view his artwork in detail, allowing for pinch and zoom functionality and intuitive swiping gestures to navigate through images. This enhanced user experience ensured that potential buyers could appreciate the fine details of his work, significantly improving engagement with his portfolio.
The Transformation
Improved Art presentation and customer engagement
The integration of the Beyondspace Lightbox Studio plugin allowed patrons to view Troy’s artwork in detail, significantly improving their experience. The plugin's features enabled users to utilize swiping gestures to glide through images seamlessly, as well as drag to close the lightbox. This intuitive functionality made it easier for potential buyers to explore his portfolio, ensuring they could appreciate the intricate details of his photo-realistic paintings that are essential for making informed purchasing decisions. The enhanced viewing experience not only engaged visitors more effectively but also encouraged them to spend more time exploring his work.
Comparison with Competitors
Exploring Other Solutions
Before choosing the Beyondspace Lightbox Studio plugin, Troy explored various options through the Squarespace forum. He found that this plugin received the best feedback in terms of features and ease of use. The standout factor for Troy was the exceptional customer support he received, which included proactive assistance during the installation process.
User Experience and Feedback
Simple integration with great support
Troy found the integration of the Lightbox Studio plugin to be straightforward, thanks to the guidance provided by the support team. “Niang was incredibly helpful and made sure I was on the right track,” he noted. This level of support made the transition seamless, allowing Troy to focus on his art rather than technical challenges.
Future Improvements
While Troy is satisfied with the current functionality of the plugin, he suggested that a YouTube tutorial with narration would be beneficial for users who prefer visual learning. Additionally, he expressed interest in the ability to create a video gallery for vertical videos, which he found challenging to set up with the existing Squarespace options.
“This Lightbox Studio is a must have for visual artists. Niang was so helpful. He actually checked back with me to make sure I had everything up and running smoothly. This is a trustworthy business with a guy that cares about the buyer.”
The Takeaway
Elevating Art Presentation with Ease
The Beyondspace Lightbox Studio plugin has proven to be an invaluable tool for Troy Brooks, enhancing the presentation of his fine art and improving customer engagement. By providing a user-friendly solution that allows for detailed viewing of artwork, the plugin has helped Troy showcase his unique style effectively. This case study highlights the importance of having the right tools to elevate the online presence of artists and engage potential buyers in a meaningful way.
